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  <url>
    <loc>https://www.fortprivacy.ie/insights</loc>
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    <priority>0.75</priority>
    <lastmod>2026-08-25</lastmod>
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  <url>
    <loc>https://www.fortprivacy.ie/insights/ai-the-double-edged-sword-of-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/805073d6-b395-4d72-9dc5-6fc1e3108c42/ai-data-protection.jpg</image:loc>
      <image:title>Insights - AI: THE DOUBLE-EDGED SWORD OF CHANGE - AI promises a future filled with incredible possibilities – breakthroughs in medicine, solutions to climate change, and innovations that could reshape our world for the better. There is no doubt that the advances in artificial intelligence will have profound impacts on our lives.</image:title>
      <image:caption>However, with great power comes great responsibility. We can't ignore the potential pitfalls. In the wrong hands, AI could pose a significant threat. As we navigate these "hyper-interesting times," it's crucial to develop AI responsibly, ensuring this powerful technology works for us, not against us.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - AI: THE DOUBLE-EDGED SWORD OF CHANGE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/crash-bang-wallop-what-happens-when-artificial-intelligence-meets-gdpr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/e2b406db-1531-4f7c-9cea-808ccce632e2/ai-and-gdpr.jpg</image:loc>
      <image:title>Insights - Crash, Bang, Wallop! What happens when Artificial Intelligence meets GDPR? - As a technologist, I am both excited and appalled at the developments in AI and it seems from various surveys (some linked below here) that I am not alone. My greatest wish is that we can harness its power for good while dampening its power for misuse. It is early days yet – let’s hope this wish comes true!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Crash, Bang, Wallop! What happens when Artificial Intelligence meets GDPR? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/have-you-been-naughty-or-nice-this-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787033173534-TEFV6XC4A02LN0IV5XJP/modern-santa-claus-7628516_1280.jpg</image:loc>
      <image:title>Insights - Have you been naughty or nice this year? - Continuing the tradition of the Fort Privacy Christmas blog (You can see our previous blogs here) this year we are thinking about Santa and AI. Well, we need to keep these articles topical after all!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Have you been naughty or nice this year? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/are-you-at-risk-from-your-suppliers-mishandling-data-breaches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787033811675-MNCKDK6M8RVJ42SEP1OV/supplier-data-breach.jpg</image:loc>
      <image:title>Insights - Are you at risk from your suppliers mishandling data breaches? - I am getting a bit longer in the (GDPR) tooth and while I retain the capacity to be surprised on a daily basis, I think I can honestly say when it comes to suppliers there’s not much left that will shock me! A few let’s call them “interesting” engagements with some of our client’s suppliers have prompted me to take e-pen to e-paper to write todays article.</image:title>
      <image:caption>I’ve seen a few suppliers make classic errors dealing with breaches in their client’s data and boy does it make a difference to the outcomes. It’s helpful – for both the supplier and the client - to recognise the common mistakes suppliers make so you can both take steps to ensure they don’t happen to you.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Are you at risk from your suppliers mishandling data breaches? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/ode-to-dpos-managing-gdpr-risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787034585014-2ABY7XA0UZCZYWKPFJUO/managing-gdpr-non-compliance.jpg</image:loc>
      <image:title>Insights - Ode to DPO’s managing GDPR risk - The General Data Protection Regulation is “risk” based legislation.  This means that the protective measures an organisation implements should correspond to the level of risk associated with their data processing activities.  It’s worth noting that the risk that should be considered here, is the risk to the data subject as opposed to risk to the business of non-compliance.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/8216b38f-af82-47e8-923d-6cba620c08cb/hr-onboarding-process.png</image:loc>
      <image:title>Insights - Ode to DPO’s managing GDPR risk</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Ode to DPO’s managing GDPR risk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/get-your-head-above-the-crowd-and-kpi-your-data-protection-programme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787035967597-TLGP15180R4EAB8DY96Y/happy-dog.png</image:loc>
      <image:title>Insights - Get your head above the crowd and KPI your Data Protection Programme - Data Protection Programmes are all the rage these days.  It’s great to see the compliance conversation moving in this direction. As a Data Protection Officer (DPO), I know the difference between working with a solid data protection programme and working with none and all.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Get your head above the crowd and KPI your Data Protection Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/why-should-i-worry-about-supplier-due-diligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787036535275-BSI179405PH2C5SOFR7Q/supplier-due-diligence.jpg</image:loc>
      <image:title>Insights - Why should I worry about Supplier Due Diligence? - Supplier due diligence is one of those exercises we think we will get around to eventually. Even when we get to it, we don’t quite know what questions to ask or how to evaluate the answers we get back. It’s only when things go wrong that the light comes on and we can see how important our supplier relationships are in our overall compliance efforts.</image:title>
      <image:caption>Here’s a real story that illustrates how a supplier can let you down. It shows how the small but important details matter and sadly, that suppliers are often most absent when they are most needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Why should I worry about Supplier Due Diligence? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/introducing-the-fort-privacy-maturity-model-framework-whitepaper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787036949931-3Y7NOJSRJATWL7N8IMM0/fpmm-blog.png</image:loc>
      <image:title>Insights - INTRODUCING THE FORT PRIVACY MATURITY MODEL FRAMEWORK WHITEPAPER - A few months ago a friend of ours who is doing a doctorate in the area of Data Protection – and yes, there is such a thing and yes his area of research is very interesting – came across an academic paper analysing maturity model framework methodologies for GDPR Compliance (DATA PROTECTION MATURITY: AN ANALYSIS OF METHODOLOGICAL TOOLS AND FRAMEWORKS by Tamás Laposa and Gáspár Frivaldszky).</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - INTRODUCING THE FORT PRIVACY MATURITY MODEL FRAMEWORK WHITEPAPER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/beyond-gdpr-compliance-whats-next</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787037379475-J7JXF5MD1LQUK7FH2EG8/beyind-gdpr-compliance.jpg</image:loc>
      <image:title>Insights - Beyond GDPR Compliance – what’s next? - Sometimes we can forget how important getting away from the day-to-day routine is for blowing away those cobwebs from your brain and introducing a bit of fresh thinking. Never more so than at the moment, when the day-to-day routine is constrained by the Covid pandemic.</image:title>
      <image:caption>I attended my first in person conference for 2021 in Berlin recently and my colleagues couldn’t shut me up when I arrived back in the office.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Beyond GDPR Compliance – what’s next? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/santas-getting-certified-but-its-not-what-you-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787037654669-YBJOY7UFQVDD6VJBSXSB/santa-is-getting-certified.jpg</image:loc>
      <image:title>Insights - Santa’s getting certified – but its not what you think!</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Santa’s getting certified – but its not what you think! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/when-is-a-dpia-not-a-dpia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787038155278-GBVH18D6BLMG2PFGXFQ4/data-protection-impact-assessment.jpg</image:loc>
      <image:title>Insights - When is a DPIA not a DPIA? - I had the pleasure recently of seeing someone else’s Data Protection Impact Assessment come across my desk. I can’t tell you how refreshing it is to dissect and analyse a DPIA that hasn’t caused me to earn a few more grey hairs while working on its substance. There’s also the upside of learning from someone else’s work, picking up a few tips and hints from their approach.</image:title>
      <image:caption>Wisdom without the ageing effects! If only I could bottle that one.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - When is a DPIA not a DPIA? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/maturity-model-frameworks-are-all-the-rage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787038351999-JQMRWKCY6XZG2AZA48NN/fpmmdigram.jpg</image:loc>
      <image:title>Insights - Maturity Model Frameworks are all the rage! - Guess what, it turns out that the Supervisory Authorities think a Maturity Model approach for GDPR Compliance is a good idea. The latest publication from the French Supervisory Authority CNIL who has published a “data protection management maturity model.”</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Maturity Model Frameworks are all the rage! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/take-it-easy-on-those-cookies-santa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787038771632-VNCUYN3YCFSO4TT6KBMT/santa-cookies-data-protection.jpg</image:loc>
      <image:title>Insights - TAKE IT EASY ON THOSE COOKIES SANTA! - Our annual Christmas Blog is back and this year we are reminding Santa that he needs to watch out for those pesky cookies on the North Pole website. Of course, last year’s blog is still relevant and you can check it out here.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - TAKE IT EASY ON THOSE COOKIES SANTA! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/its-time-to-think-about-cookies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787039226703-QGILFHYCF1ENUQ1FZZBV/cookies.jpg</image:loc>
      <image:title>Insights - ITS TIME TO THINK ABOUT COOKIES - For years now, whenever I search for flights or a hotel on the internet I do a little dance. I do my research. I figure out what flights suit and which hotel I would like to stay in. Then I close my browser, clear out all my cookies and open the browser in incognito mode. Then and only then will I make my bookings</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - ITS TIME TO THINK ABOUT COOKIES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/5-golden-rules-how-to-test-if-its-really-data-protection-by-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787039700933-M9AHNJ2CS40WLDXME5W5/data-protection-by-design.jpg</image:loc>
      <image:title>Insights - 5 GOLDEN RULES HOW TO TEST IF ITS REALLY DATA PROTECTION BY DESIGN - Don’t accept sweeping statements, look for real evidence that demonstrates accountability.</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - 5 GOLDEN RULES HOW TO TEST IF ITS REALLY DATA PROTECTION BY DESIGN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/data-protection-new-years-resolutions-stop-putting-your-data-protection-obligations-on-the-long-finger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787043778405-4Y9PWJO0FQEEGM1G8PUT/new-years-resolutions.jpg</image:loc>
      <image:title>Insights - DATA PROTECTION NEW YEAR’S RESOLUTIONS STOP PUTTING YOUR DATA PROTECTION OBLIGATIONS ON THE LONG FINGER - One of the big trends we noticed towards the second half of 2019 was the number of prospective clients coming to us to get help because they had come to the attention of the Data Protection Commissioner. These were almost always well-meaning people and organisations – who weren’t deliberately ignoring the law but instead had put it on the long finger.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - DATA PROTECTION NEW YEAR’S RESOLUTIONS STOP PUTTING YOUR DATA PROTECTION OBLIGATIONS ON THE LONG FINGER - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/we-audited-santa-against-the-fort-privacy-maturity-model-did-he-pass-or-fail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787043964989-WV9I92PZ1EX4Y22MORTB/santa-claus-and-gdpr.jpg</image:loc>
      <image:title>Insights - WE AUDITED SANTA AGAINST THE FORT PRIVACY MATURITY MODEL. DID HE PASS OR FAIL? - Its that time of year again – where did 2019 go? – time for the time-honoured tradition of Fort Privacy taking on the role of the grinch and spoiling Christmas for all the boy and girls out there who are putting far, far too much trust in Santa’s operations.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - WE AUDITED SANTA AGAINST THE FORT PRIVACY MATURITY MODEL. DID HE PASS OR FAIL? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/gdpr-preparations-for-brexit-what-to-tell-your-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787044168197-V2STWNT1DNCFVKTGLHYC/brexit-and-gdpr.jpg</image:loc>
      <image:title>Insights - GDPR PREPARATIONS FOR BREXIT WHAT TO TELL YOUR CUSTOMERS? - BREXIT WAS SCHEDULED TO GO AHEAD ON 31ST OCTOBER 2019, BUT THE EU HAS GRANTED A FURTHER EXTENSION TO 31 JANUARY 2020, GIVING ORGANISATIONS MORE TIME TO PREPARE.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - GDPR PREPARATIONS FOR BREXIT WHAT TO TELL YOUR CUSTOMERS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/b2b-marketing-and-gdpr-in-2019-a-reliable-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787053829119-IVLMV3CMOXWG46OOG2BD/b2b-marketing-and-gdpr.jpg</image:loc>
      <image:title>Insights - B2B MARKETING AND GDPR IN 2019 A RELIABLE GUIDE - ARE YOU CONFUSED ABOUT B2B MARKETING? WE HAVE A PRACTICAL GDPR GUIDE TO B2B MARKETING AVAILABLE FOR YOU TO DOWNLOAD, AND THIS WILL HELP YOU TO SIMPLIFY THE PROCESS.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - B2B MARKETING AND GDPR IN 2019 A RELIABLE GUIDE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/5-unexpected-benefits-of-carrying-out-a-data-protection-audit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787054292685-RZRUDCFXJH4TB2L7RQ9Z/5-benefits-data-protection-audits.jpg</image:loc>
      <image:title>Insights - 5 UNEXPECTED BENEFITS OF CARRYING OUT A DATA PROTECTION AUDIT - Has anyone had the misfortune of cracking a joke with the examiner during your driving test? I did, many moons ago, when I had to negotiate some serious roadworks on my test route. The reaction was less than encouraging. In fact, I thought I had failed there and then for breaking the “driving is a serious business” rule of the road.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - 5 UNEXPECTED BENEFITS OF CARRYING OUT A DATA PROTECTION AUDIT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/introducing-the-fort-privacy-maturity-model-framework-your-go-to-tool-for-compliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787054530469-1CZRBD7VVTC0MIQPT71E/fpmm-digram-4a.jpg</image:loc>
      <image:title>Insights - INTRODUCING THE FORT PRIVACY MATURITY MODEL FRAMEWORK YOUR GO-TO TOOL FOR COMPLIANCE! - The GDPR is a complex piece of legislation and with its first anniversary now upon us, the importance of identifying a clear and structured approach to the data protection compliance program has never been more necessary.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - INTRODUCING THE FORT PRIVACY MATURITY MODEL FRAMEWORK YOUR GO-TO TOOL FOR COMPLIANCE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/should-i-outsource-our-data-protection-officer-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787054668669-MZ5KH77NU40KWFOIN8P9/outsourced-dpo.jpg</image:loc>
      <image:title>Insights - SHOULD I OUTSOURCE OUR DATA PROTECTION OFFICER ROLE? - When the  GDPR legislation was introduced last year, data protection became a bigger concern for many businesses than it had ever been before. This led to many companies having to consider introducing a new role: The Data Protection Officer.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/gdpr-mergers-and-acquisitions-are-you-ready</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787054917824-N5HNPLKNFUD81VTZV0BF/merger-and-acquisition.jpg</image:loc>
      <image:title>Insights - GDPR &amp;amp; MERGERS AND ACQUISITIONS ARE YOU READY? - So, you’ve been waiting for years for this.  You have built your company up, done all the right things and finally an offer comes in the door from a prospective purchaser.  They are just the right fit – a multi-national organisation saying all the right things with an offer that might just see you sitting on that island in Bermuda after years of hard slog.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - GDPR &amp;amp; MERGERS AND ACQUISITIONS ARE YOU READY? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/is-your-website-giving-out-data-protection-warning-signs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787055184677-PU2V6JXCTS9XZN4TZ0M7/keyboard-dislike.jpg</image:loc>
      <image:title>Insights - IS YOUR WEBSITE GIVING OUT DATA PROTECTION WARNING SIGNS?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - IS YOUR WEBSITE GIVING OUT DATA PROTECTION WARNING SIGNS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/could-a-poorly-drafted-privacy-statement-be-damaging-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787055405545-QTWIS9O97IMQU9SIJMPP/shop-window-small.jpg</image:loc>
      <image:title>Insights - COULD A POORLY-DRAFTED PRIVACY STATEMENT BE DAMAGING YOUR BUSINESS? - Your privacy statement is a window display that gives out strong clues about how well or how badly you do data protection. What does your window display say about you?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - COULD A POORLY-DRAFTED PRIVACY STATEMENT BE DAMAGING YOUR BUSINESS? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/purpose-limitation-just-because-you-have-it-doesnt-mean-you-can-use-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787112146048-V63ROIV2F1PWS51SPTLM/public-data-1.jpg</image:loc>
      <image:title>Insights - PURPOSE LIMITATION - JUST BECAUSE YOU HAVE IT, DOESN'T MEAN YOU CAN USE IT. - As GDPR has now been well embedded into the vocabulary of every man, woman, child and Santa, it is time to take a closer look at how the principles of data protection work in practice. Something which we have seen come up regularly is the principle of purpose limitation, just because you have (or can find) the data, does not mean you can use it!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - PURPOSE LIMITATION - JUST BECAUSE YOU HAVE IT, DOESN'T MEAN YOU CAN USE IT. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/santa-jolly-old-man-or-privacy-risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787112478147-16JOOQ56TZGIGELIQSNL/santa-gdpr-data-privacy.jpg</image:loc>
      <image:title>Insights - SANTA — JOLLY OLD MAN OR PRIVACY RISK? - As the first Christmas post-GDPR approaches here’s a pressing question. How well prepared was Santa for the introduction of the new EU General Data Protection Regulation in 2018?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - SANTA — JOLLY OLD MAN OR PRIVACY RISK? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/legitimate-interests-under-the-gdpr-handle-with-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787113143992-DD884RWPXWF63S45PDHI/rocks-balancing.jpg</image:loc>
      <image:title>Insights - LEGITIMATE INTERESTS UNDER THE GDPR – HANDLE WITH CARE! - Many entities are hoping to rely on “legitimate interests” as a legal ground for the processing of personal data. However, while legitimate interests may well be the most flexible ground for processing personal data, it’s not necessarily the easiest.  Here are some of our thoughts on how to approach processing on the basis of legitimate interests and the importance of carefully documenting your approach.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - LEGITIMATE INTERESTS UNDER THE GDPR – HANDLE WITH CARE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/gdpr-preparation-for-your-legacy-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/e27ce6b9-a04b-46d6-b8d5-55caf36708ed/1a5c47de-2913-43f6-933d-ad692a4fb376.png</image:loc>
      <image:title>Insights - GDPR PREPARATION FOR YOUR LEGACY DATA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - GDPR PREPARATION FOR YOUR LEGACY DATA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/5-reasons-why-gdpr-is-not-y2k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787114419058-JMJ9GR4ZU4K422QSW4DX/fireworks.jpg</image:loc>
      <image:title>Insights - 5 REASONS WHY GDPR IS NOT Y2K</image:title>
      <image:caption>I have heard GDPR compared to Y2K a couple of times this week. Mostly by people who don’t remember Y2K and who also don’t really understand GDPR. I am (sadly) old enough to have been there for Y2K and (happily) have developed a pretty good understanding of the operational impacts of GDPR.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - 5 REASONS WHY GDPR IS NOT Y2K - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/out-with-the-old-and-in-with-the-new-privacy-notices-under-the-gdpr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/3601757f-41b1-4404-a0f3-f8a1431d9e16/82dc9358-430d-436b-a4c1-6631f2df3225.png</image:loc>
      <image:title>Insights - OUT WITH THE OLD AND IN WITH THE NEW – PRIVACY NOTICES UNDER THE GDPR</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/cf4582a5-966e-4b44-a3b5-9ae968b62f94/tricia-higgins-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - OUT WITH THE OLD AND IN WITH THE NEW – PRIVACY NOTICES UNDER THE GDPR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/would-you-be-surprised-by-your-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787115706802-PICE6WKTRVYTCC7H9TNB/data-surprise.jpg</image:loc>
      <image:title>Insights - Would you be surprised by your data - It’s a common thread for us at Fort Privacy when we open our conversation about data protection and getting prepared for GDPR. People tell us they are surprised ( and often appalled!) at what they find when they start examining their data in detail.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - Would you be surprised by your data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/data-protection-on-a-small-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787116233989-6Z5TURJDF41HULVUBEZK/af51e2f9-d3bd-44f8-b997-8945b13c1d59.png</image:loc>
      <image:title>Insights - DATA PROTECTION ON A SMALL SCALE!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - DATA PROTECTION ON A SMALL SCALE! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/controllers-and-processors-a-very-special-relationship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/5eecdb54-65c4-4cb6-a21b-470e26ebb2d4/f8df223c-acc1-4d28-b0e2-19ad785155c0.png</image:loc>
      <image:title>Insights - CONTROLLERS AND PROCESSORS – A VERY SPECIAL RELATIONSHIP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - CONTROLLERS AND PROCESSORS – A VERY SPECIAL RELATIONSHIP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/how-to-prepare-for-data-access-requests-under-gdpr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787116861604-AC1SI1D5YV4B2QR3VHQK/9e41a71f-869c-427a-8440-621e7a48eeff.png</image:loc>
      <image:title>Insights - HOW TO PREPARE FOR DATA ACCESS REQUESTS UNDER GDPR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.fortprivacy.ie/insights/10-privacy-lessons-from-ashley-madison-for-every-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/1787117112325-CEG36LVE7YU48NM46UU5/ashley-madison.jpg</image:loc>
      <image:title>Insights - 10 PRIVACY LESSONS FROM ASHLEY MADISON FOR EVERY BUSINESS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a758db796eea35d08b4d8a8/915fcdb6-26a6-4278-9848-ff5a51d15273/marie-murphy-fortprivacy-white-bg.png</image:loc>
      <image:title>Insights - 10 PRIVACY LESSONS FROM ASHLEY MADISON FOR EVERY BUSINESS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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