Marketing Policy

Category: Legal Basis Management / Accountability/Governance

Customer: ANSAC Credit Union

As part of our Data Protection Officer services for ANSAC Credit Union we documented a marketing policy to ensure that the lawful basis for processing was clear for all marketing activities.  Marketing in this context was undertaken by the Credit Union on the basis of consent or legitimate interest.  For all Legitimate Interest marketing we documented a legitimate interest assessment to ensure that the legitimate interest being pursued by the Credit Union does not outweigh the individual’s right to privacy.  The Marketing Policy provides a clear approach for staff to use when undertaking any marketing activity to ensure that the legal basis can be relied upon in each case.

When looking to outsource the DPO role I needed to ensure that whoever we chose we could work with. I find the team in Fort Privacy very approachable and all queries from us are explained in clear English. All work is completed in a timely manner and in consultation with our team here in ANSAC. I have no hesitation in recommending Fort Privacy as an outsourced Data Protection Officer or for once off reviews in relation to Data protection and compliance.
Gillian Dunne
CEO

Join Our Newsletter

Sign-up to receive news and information from Fort Privacy

Fort Privacy processes your personal data in order to respond to your query and provide you with information about our products and services. Please see our Data Protection Statement for further information

AI: THE DOUBLE-EDGED SWORD OF CHANGE

12 June 2024

My personal favourite old Chinese curse, "May you live in interesting times," feels particularly relevant these days. Our world is changing, with both exciting possibilities and daunting challenges emerging on every front. Change, after all, is a double-edged sword. And amidst this whirlwind of change, a new force is rapidly taking shape: Artificial Intelligence.

Crash, Bang, Wallop! What happens when Artificial Intelligence meets GDPR?

07 March 2024

As a technologist, I am both excited and appalled at the developments in AI and it seems from various surveys that I am not alone. My greatest wish is that we can harness its power for good while dampening its power for misuse. It is early days yet – let’s hope this wish comes true!

The Great 2024 GDPR Quiz!

08 January 2024

Everyone loves a quiz so we decided we would kick-off the new year with a bit of tongue-in-cheek fun.

Scroll to top