Marketing Policy

As part of our Data Protection Officer services for ANSAC Credit Union we documented a marketing policy to ensure that the lawful basis for processing was clear for all marketing activities.  Marketing in this context was undertaken by the Credit Union on the basis of consent or legitimate interest.  For all Legitimate Interest marketing we documented a legitimate interest assessment to ensure that the legitimate interest being pursued by the Credit Union does not outweigh the individual’s right to privacy.  The Marketing Policy provides a clear approach for staff to use when undertaking any marketing activity to ensure that the legal basis can be relied upon in each case.